#57. KICKSTARTING YOUR BRAND WITH THROWBOY FOUNDER ROBERTO HOYOS: Nailing your niche, using press to guarantee your success, and how to use Kickstarter the right way.

Kickstarter is a foreign field to me. That’s why I am so excited to introduce the literal expert to you!! Roberto Hoyos is the founder and CEO of the viral pillow company Throwboy. He has been in business for over 10 years and attributes a lot of his success to a few successful kickstarter campaigns. Listen for all his tips!!

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